Fazley RabbiA small business website needs fewer pages than most people think, but each one has a clear job. At minimum you need a home page, a page for each main service or product group, an about page and a contact page, plus a few supporting pages such as FAQs and a privacy policy. Below is what belongs on each, written for owners who want visitors to understand them quickly and then get in touch.
Home page: answer "am I in the right place?"
Visitors decide within seconds whether to stay. The top of your home page should say plainly what you do, for whom and where. "Generators supplied and serviced across Rajshahi division" says far more than "Powering your future".
Below that, include:
- Your main services or product categories, each linking to its own page.
- One clear action: call, WhatsApp or request a quote.
- Reasons to trust you: how long you have been in business (only if it helps and is true), real photos, genuine reviews.
- Your location or the areas you serve.
Service or product pages: one topic per page
Give each main service its own page instead of listing everything on one. A separate page lets you explain the details, answer the questions specific to that service and appear in Google for that exact search.
A good service page covers:
- What the service is and who it is for.
- What is included and what is not.
- How the process works, step by step.
- Common questions, with honest answers.
- How to get started.
If you run ads, you may also need focused landing pages for ad traffic, each built around a single offer.
About page: the people behind the business
Customers in Bangladesh often want to know who they are dealing with before they pay, especially when ordering online. Share how the business started, who runs it, where you are based and what you care about. Real photos of your team, shop or factory do far more than stock images. Mention a trade licence or memberships only if the details are accurate and you are comfortable showing them.
Contact page: make it effortless
This page should work for someone holding a phone on a weak connection:
- A phone number that can be tapped to call.
- A WhatsApp link, if that is how you prefer to talk.
- A short form asking only for what you truly need.
- Full address, a map and directions using local landmarks.
- Opening hours, including Friday and holiday hours.
- What happens next. Write "We reply the same working day" only if you really do.
Forms that ask too much get abandoned; contact forms that people complete explains why and what to do instead.
Supporting pages that build trust
FAQ
Collect the questions your staff answer on the phone and in Messenger every day: delivery areas, payment options such as cash on delivery, bKash or Nagad, return rules, warranty. Answer them plainly.
Portfolio or work samples
Show real work, with permission from the people involved. Never invent projects, names or reviews.
Privacy policy and terms
If you collect names, phone numbers or payments, you need a clear privacy policy explaining what you collect and why. Online shops also need delivery, return and refund terms. Ask a lawyer to review these, and do not copy another company's text.
Blog or articles
Optional, but useful if you can publish helpful answers regularly. A handful of good articles beats dozens of thin ones.
A helpful error page
When a link is broken, show a friendly "page not found" message with links to your main pages instead of a dead end.
Pages you can usually skip
- A separate "Mission and Vision" page that repeats what the About page says in two lines.
- A "Gallery" of unlabelled photos.
- Empty "Coming soon" sections.
- A "News" page you will not keep updated.
Checklist before launch
- The home page says what you do, for whom and where, on the first screen.
- Each main service has its own page.
- Contact details can be tapped and match everywhere they appear.
- The FAQ covers payment, delivery and returns.
- The privacy policy and terms have been reviewed.
- Every page ends with one clear next step.
- Everything has been checked on a phone, on mobile data.
For the words on these pages, see the website copywriting guide. If you want help planning your site's pages, see my web development service.