Handling a business crisis: how to communicate and recover
When something goes badly wrong, speed and honesty matter more than perfect wording. How to respond in the first hours, what to say publicly, and how to rebuild trust afterwards.
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Business development strategy
Market research, positioning and go-to-market plans, from someone who can also build and run what the plan needs.
A growth plan only works if someone can carry it out. I help you decide where and how to grow, and then I can build and run the website, automation and campaigns the plan depends on.
What I do
- Market and competitor research: who your buyers are, what they pay for now and where competitors leave a gap, built on evidence rather than guesses.
- Positioning and offer: a clear statement of who you serve, the problem you solve and why you, turned into an offer people can say yes to.
- Go-to-market plan: which channels, in what order, with what budget and targets, written so your team can follow it.
- Sales process: stages, scripts, follow-up rules and a CRM setup, so every lead is handled the same way.
- Partnerships: finding partners, resellers and referral sources that already reach your customers.
A plan that gets built
Most strategy work ends with a slide deck. Mine ends with a plan and a list of things to build, in order of impact. Because I can code, operate and market, I can tell you what each idea will really take, and then deliver it.
Articles and solutions on this service
Annual planning for small businesses: a practical step-by-step process
An annual plan does not need to be thick. Review the past year honestly, choose a few priorities, turn them into quarterly steps with owners and numbers, and check progress every month.
ReadBootstrapping or raising money: the real trade-offs for founders
Growing on your own savings and sales keeps you in control but limits speed. Outside money can speed things up but brings obligations. How to weigh the trade-offs for your business.
ReadCollecting customer feedback and actually acting on it: a simple system
Most businesses hear plenty of feedback but act on little of it. A simple loop fixes that: ask at the right moments, log everything in one place, review weekly and tell customers what changed.
ReadA one-page digital marketing plan for a small business, with a worked example
A marketing plan does not need to be long. One page that names your goal, customer, message, channels, weekly routine, budget and measures is enough to guide a small team.
ReadOnline business models in Bangladesh: Facebook commerce, your own website or marketplaces
Most online sellers in Bangladesh start on Facebook, some build their own website shop, others sell on marketplaces. How each model works, what it costs you in control and effort, and how to combine them.
ReadLet's work together
Have a project in mind?
Tell me what you want to build or fix, and we'll work out the next step together.