Fazley RabbiFacebook live selling means showing products on a live video while viewers ask questions and place orders in the comments. It works because buyers can see the fabric, colour and size in real time and ask a real person. Most of the success, though, happens before and after the camera is on: a clear product list, visible prices, a helper reading the comments, and a fast, organised follow-up that turns "interested" comments into confirmed orders.
Before the live: preparation
Choose and organise the products
Pick a manageable number of items for one session: enough to keep it moving, not so many that you rush. Give each item a short code such as A1, A2 or B1, and write the code, price, sizes and stock on a sheet. Arrange the items in the order you will show them.
Decide prices and terms in advance
Show or say the price clearly for every item. "Price in inbox" frustrates viewers, and many simply scroll away. Also decide beforehand: the delivery charge inside and outside your city, whether you take cash on delivery or advance payment through bKash or Nagad, how long you will hold an item for someone, and your exchange policy.
Prepare the set-up
- A phone on a stand, not in someone's hand.
- Good light from the front; daylight from a window works well.
- A plain background, and a table or rail for the products.
- A stable internet connection, with mobile data as a backup.
- Backup power for the router and the phone, because a power cut in the middle of a live loses viewers who may not come back to that session.
Announce it
Post a day or two before with the date, time and a few product previews, and remind people shortly before you go live. A regular slot, such as every Friday evening, helps viewers build a habit.
During the live: running the session
Have at least two people: a presenter and a helper who watches the comments and writes down orders.
The presenter should:
- Greet people and explain how to order, for example: "Comment the code and your district."
- Show each item up close: fabric, stitching, labels, size and true colour.
- Repeat the code and price for each item, because people join at different times.
- Read questions aloud before answering, so everyone hears both.
The helper should:
- Note each order on the sheet: name, code, size and the time of the comment.
- Mark items as sold when stock runs out, and tell the presenter.
- Never ask for phone numbers or addresses in public comments. Move those details to private messages.
Keep the pace calm. If two people want the last piece, the first clear comment gets it, and you can offer to note the second person as a waiting buyer.
After the live: the follow-up that makes the sale
This is where many live sales lose orders. A comment shows interest; it is not yet an order.
- Message every buyer the same day, ideally soon after you end, while they still remember. Confirm the item, size, price, delivery charge and total.
- Collect details privately: name, phone number and full address.
- Confirm the payment method. For cash on delivery, a quick confirmation call or message before dispatch reduces fake and cancelled orders.
- Send a short summary so the buyer knows what to expect and roughly when.
- Keep the replay useful. Edit the post text to list the codes, prices and sold-out items, so people watching later can still order.
If messages pile up beyond what your team can handle, a simple order sheet and saved replies help. An AI assistant can draft first replies, but keep a person in charge of confirming orders and handling complaints.
Mistakes to avoid
- Going live without a stable connection or a charged phone.
- Hiding prices, or changing them during the session.
- Taking orders without writing them down.
- Leaving comments unanswered for long stretches.
- Following up days later, when the buyer has already bought elsewhere.
- Making claims you cannot back up, such as calling something "original" without proof.
A checklist for your first live
- A short list of items, each with a code, price and stock count.
- Delivery charges and payment options decided and written down.
- Phone stand, light, backup power and backup data ready.
- A helper with an order sheet.
- A follow-up message template ready to send.
For related set-ups, see how to verify cash-on-delivery orders before dispatch and how to turn WhatsApp orders into a clean order sheet. If you would like help planning live sales alongside your ads, look at social media and ads management.