Ad image and video design principles that make people stop scrolling
People decide in a moment whether to stop on an ad. The design principles behind images and videos that earn that pause, explained for small teams working mostly on a phone.
ReadTopics
SEO and digital marketing
SEO, AI search, Facebook marketing and advertising.
Writing ad copy that sells honestly without overpromising
Good ad copy makes a clear, true promise to the right person and tells them exactly what to do next. A reusable structure, honest wording, and the claims to avoid.
ReadBuilding a simple social media strategy for a small business
A social media strategy doesn't need to be a thick document. Five decisions on one page, written so that a small team can actually follow them week after week.
ReadFacebook, Instagram, TikTok, YouTube or LinkedIn: which platform fits your business
You don't need to be everywhere. How to choose one or two social platforms based on who your buyers are, how they decide, and what your team can keep up with.
ReadGoogle Ads keyword match types and negative keywords explained
Match types decide which searches can trigger your ad, and negative keywords block the ones you never wanted. Broad, phrase and exact match explained with Bangla and English examples.
ReadGoogle Ads campaign types explained: Search, Display, Shopping, Video and Performance Max
Google offers several kinds of campaign that reach people at very different moments. What each type does, who it suits, and where a small business should usually start.
ReadAd metrics explained in plain words: CPM, CTR, CPC, CPA and ROAS
Five numbers appear in almost every ads report. What each one measures, how they connect, and why none of them alone tells you whether your ads make money.
ReadFacebook ad audiences explained: broad, interest, custom and lookalike
Four ways to tell Meta who should see your ad, what each one is good for, and how a small business can combine them without making the audience too narrow.
ReadChoosing the right campaign objective in Meta ads
The objective you pick tells Meta which result to hunt for, and that shapes who sees your ad. How to match it to what your business actually needs.
ReadHow the Meta ads auction decides who sees your ad
Every time someone scrolls Facebook or Instagram, Meta runs an auction for that ad space. What decides the winner, and which parts of it you actually control.
ReadSEO for Bangladeshi exporters: how foreign buyers find suppliers online
Foreign buyers often search Google before they contact a supplier. How a Bangladeshi exporter can build a website and content that the right buyers find, understand and trust.
ReadSEO glossary: common search terms explained in plain words
Crawling, indexing, canonical, backlink, SERP: SEO comes with a lot of jargon. A plain-language glossary of the terms you will hear from agencies, tools and Google itself.
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