Property enquiries lost in Facebook comments? A listing website that tracks every lead

You post a new flat or plot on your Facebook page and in property groups. Enquiries arrive as comments, inbox messages and calls to three different salespeople. A week later the post is buried, nobody can say which listing a caller meant, and some serious buyers never got a call back. When you ask how many enquiries the new project received, the honest answer is a guess.

A listing website solves two problems at once. Buyers get one reliable place to see each property, and you get a record of every enquiry, tied to the property it came from.

What each property page should show

Every project, flat or plot gets its own page with:

• Location on a map, with nearby landmarks people in that area recognise.
• Size, floor, facing, rooms, parking and handover status.
• Real photos and, for projects under construction, dated progress updates.
• Floor plans and key facts, with documents available to show on request.
• The price, or a clear "price on request" if you prefer to discuss it.
• A short property code, shown on the page and carried into every enquiry.

Agents listing other owners' properties should have each owner's permission and keep the details accurate.

How every enquiry gets tracked

1. Every page offers three ways to ask: call, WhatsApp and a short form.
2. The WhatsApp button opens a message that already contains the property code, so the salesperson knows exactly what the buyer means.
3. The form saves name, phone number, property code and source, such as a Facebook ad, Google or a direct visit, into one list or a simple CRM.
4. Each enquiry is assigned to a named salesperson, who gets a notification.
5. The buyer gets a polite acknowledgement straight away.
6. Each enquiry moves through clear stages: new, called, site visit booked, negotiating, booked or lost.
7. If nobody follows up within the agreed time, a reminder goes to the salesperson and, if needed, the manager.
8. A weekly summary shows enquiries by project and by source, so you can see which ads bring real buyers.

Choices to make before building

• Which listings go up first. Start with what you are actively selling now.
• Who updates status. Sold units must come off quickly. Outdated listings damage trust faster than having fewer listings.
• Show prices or not. A visible price filters out people who cannot afford it but also shows your numbers to competitors. Many sellers show a starting price or a range; choose what fits how you sell.
• Language. Local buyers may search in Bangla or English, and Bangladeshis living abroad often read in English, so offering both is usually worth it.

Mistakes that cost you buyers

• Stock photos or heavily edited images that do not match the real property.
• Heavy 3D tours and videos that load slowly on mobile data. Offer them, but do not force them.
• Forms that send enquiries to one salesperson's inbox, so they vanish when that person leaves.
• No property code, so every call starts with "which flat was that?"

What your team does and where a developer helps

Your team can collect accurate details, take good photos, write descriptions and agree the follow-up rules. A developer builds the listing pages, the enquiry capture and tracking, an admin screen to update status, and the connections to your ads and analytics. This is the kind of website development work I do. For the follow-up side, see a simple CRM for a small sales team.

The smallest useful first step

Give every property you are selling a short code today. Start logging every enquiry in one shared sheet with the code, the source, the date and who is handling it. Even before the website exists, this habit shows where buyers come from. When you want to build the site around it, contact me.