Fazley RabbiYou moved from selling only on Facebook to your own online shop. Hundreds of products are listed, but when someone searches for one of them on Google, they find a marketplace or a competitor instead. Product and category pages are where ecommerce SEO is won or lost, and most problems come from a handful of repeated mistakes.
Product pages people can find
- Name products the way buyers search. Include the brand or type, the model and the details people care about, such as size, colour or material: "Men's cotton panjabi, white, size L" rather than "Item 1043" or "Eid special collection". Many shoppers in Bangladesh add "price in BD" or the Bangla word for price to their search, so make the price clear on the page.
- Write a page title and meta description for your important products. The title carries the product name and its key detail. The description sums up what matters for the decision, such as delivery areas or cash on delivery. Google sometimes rewrites these, but a clear version still helps.
- Write your own description. Many shops paste the supplier's text, which already appears on many other sites. Add what only you can say: real measurements, how the fabric feels, what is in the box, fit, care, delivery and return terms. Write in Bangla, English or both, depending on your buyers.
- Use clear photos with sensible file names and alt text that describes the product.
- Answer common questions on the page itself, the ones you answer on WhatsApp every day.
Category pages often matter more
Category pages such as "women's sandals" or "rice cookers" usually match broader searches, with more buyers, than single products do. Give each category:
- A clear title and heading using the term people search for
- A short, genuinely helpful introduction at the top: what you carry and how to choose, in a few sentences rather than a block of keyword-filled text
- Links to sub-categories and best sellers
- Fast loading on a phone with mobile data
Structured data: help Google read the facts
Product structured data (schema markup) gives search engines the product name, price, availability and, where you have them, genuine review ratings in a format they can read reliably. It can make your listing eligible for richer results, such as showing price or stock in search, although Google decides when to show them. Most ecommerce platforms and SEO plugins can add it, and you can check it with Google's Rich Results Test. Never mark up reviews or ratings that are not real or not visible on the page.
Duplicate pages: the hidden problem
Online shops create duplicates easily:
- Variants. Each size or colour gets its own URL with the same text. Usually one product page with options is better, or the variants should point to a main version with a canonical tag.
- Filters and sorting. Every combination of colour, price and sort order can create a new URL. Keep these out of the index with canonicals or controlled crawling, so Google focuses on your real category pages.
- One product in several categories, reachable at different URLs. Make sure each product has one main URL.
- Out of stock products. If an item is coming back, keep the page and say so. If it is gone for good, redirect to the closest replacement or its category.
Your work and where help pays off
Titles, descriptions, photos and FAQs are owner and team work, best done first for your top-selling products. Structured data, canonicals and filter URLs are technical and depend on your platform, so a developer or SEO specialist earns their place there. A technical SEO audit shows how many duplicates your shop is creating. For writing in two languages, see Bangla and English product content.
The smallest useful first step
Pick your ten best-selling products and rewrite each title and description in your own words, answering the questions customers ask most. Then search each product name on Google and see which of your URLs appears, if any. For a full review of your shop, see my SEO service.