A new website with no visitors: an SEO plan for the first 90 days

Your new website went live a few weeks ago. It looks good, you shared it on Facebook, and the analytics show almost nobody arriving from Google. You wonder whether something is broken.

Probably nothing is broken. A new website starts with no history, no links and no track record, and search engines need time to discover it and decide how far to trust it. SEO on a new site is slow. The first 90 days are not about big traffic; they are about building the base properly and seeing the first signals that it works. This is the order I usually follow.

The plan in three stages

Days 1 to 14: the foundation

1. Verify the site in Google Search Console and submit your XML sitemap.
2. Install GA4 and record the actions that matter as key events: form submissions, phone clicks, WhatsApp clicks or orders.
3. Check that nothing blocks indexing. Developers often switch on WordPress's "discourage search engines" setting or a noindex tag while building, then forget to switch it off.
4. Make sure the site opens on one https address, with or without www, and that other versions redirect to it.
5. Give every important page a unique title and meta description that says what it offers and where.
6. If customers visit you or you serve a local area, set up or update your Google Business Profile and add the website to it. Link the site from your Facebook page and WhatsApp Business profile too.

If pages are still missing from Google after a few weeks, work through why a website does not show on Google.

Days 15 to 45: pages that match real searches

1. List your main products or services and the words customers use for them, in Bangla, Banglish and English. Ask your sales team what people say on calls.
2. Give each main service its own page with real detail: what it is, who it is for, the area you cover, how it works and how to contact you. One thin "Services" page listing everything rarely ranks for anything.
3. Write an honest About page with real names, photos and your address. People and search engines both look for signs that a real business stands behind the site.
4. Answer the questions customers ask most, on the service pages or in a few focused articles.
5. Link pages to each other where it helps the reader: articles to services, services to contact.

Days 46 to 90: getting known and learning

1. Get listed where your customers and partners already look: suppliers' websites, your trade association, relevant local directories. Keep your name, address and phone number identical everywhere.
2. Ask satisfied customers for honest Google reviews. Never offer rewards for reviews or post fake ones.
3. Share useful pages where they help, in replies to customer questions, Facebook posts and WhatsApp messages. This brings early visitors even though it does not directly change rankings.
4. Every two weeks, check Search Console: which searches you appear for, which pages are indexed, and which pages get impressions but few clicks. Improve the titles and descriptions of those.

What to expect at day 90

Realistically, your important pages are indexed, Search Console shows a growing list of searches you appear for, and some of them bring clicks. You know which pages are gaining and what to write next. That is real progress, even if enquiries from Google are still few. Anyone who promises page-one rankings for a new site within a fixed time is guessing.

What slows new sites down

• Launching with placeholder text or empty pages.
• Changing URLs and page structure again and again in the first months.
• Buying cheap links "to speed things up", which puts the site's future at risk.
• Publishing dozens of generic AI articles at once.
• Judging success by daily visitor counts instead of the trend in Search Console.

Sharing the work

You can handle reviews, listings, sharing and much of the writing. Set-up, technical checks, page structure and keyword research are where an expert saves time and mistakes; measuring SEO with Search Console and GA4 explains the reporting side. This is the work I do in my SEO service.

What to do first

If it is not done yet, verify your site in Google Search Console and submit the sitemap today. Everything else in this plan depends on being able to see what Google sees.