Estimating market size without false precision: a practical method
A useful market size estimate is a range built from things you can count, with every assumption written down. How to do it, and why one big number from a report can mislead you.
ReadTopics
Business growth
Lead generation, sales and planning for growth.
B2B vs B2C: how strategy differs when you sell to companies or to people
Selling to other businesses and selling to individual customers need different marketing, sales, pricing and service. How the two models differ, and what that means for your plans.
ReadGrowing a family business: clear roles, fair decisions and professional management
Family businesses have real strengths, but growth exposes unclear roles, mixed money and decisions made at the dinner table. How to add structure without losing the family spirit.
ReadFranchise, own branches or dealers: choosing how to grow into new areas
Three common ways to reach customers in new districts, compared on control, money, speed and risk, with the questions to ask before you choose one.
ReadSetting customer service standards your team can actually keep
Good service should not depend on one friendly employee. How to choose a few clear standards, write them so everyone understands, and check that they are kept.
ReadBuilding a brand on a small budget: what matters and what can wait
A brand is what people remember and say about you, not just a logo. How a small business can build one through consistency, good service and low-cost channels.
ReadWriting standard operating procedures (SOPs) that people actually follow
Most SOPs fail because they are too long, written by the wrong person or never updated. How to write short, clear procedures your team will use every day.
ReadDelegation for owners: how to let go without losing control
Delegation is neither dumping tasks nor watching every move. What to hand over first, how to brief people, and how to stay informed without micromanaging.
ReadHiring your first employees: which roles to fill first and how to hire well
Your first hires shape the business for years. How to tell which role to fill first, choose between full-time, part-time and freelance help, and run a fair, simple hiring process.
ReadSetting goals with OKRs in a small business: a practical guide
OKRs pair one clear objective with a few measurable key results. How a small team can use them without extra paperwork, with an example and the common mistakes.
ReadCash flow basics for small business owners: why profit and cash are not the same
A profitable business can still run out of cash. How money moves through a small business, where it gets stuck, and how to keep a simple weekly cash forecast.
ReadUnit economics explained: margin, customer acquisition cost and lifetime value
Unit economics tells you whether each sale or customer makes or loses money. What margin, acquisition cost and lifetime value mean, and how to work them out.
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