User-generated content: using customer photos and reviews with permission
Customer photos, videos and reviews often persuade buyers better than polished ads. How to collect them, ask permission properly and use them without misleading anyone.
ReadTopics
SEO and digital marketing
SEO, AI search, Facebook marketing and advertising.
Hiring a social media manager or agency: what to ask and what to expect
Before you hand over your Facebook page, learn what a social media manager actually does, the questions that reveal how they work, and what a fair first few months look like.
ReadReading social media insights: which numbers matter and which do not
Insights dashboards show dozens of numbers, and most of them do not pay the bills. Which metrics to watch, which to treat with caution, and how to connect social media numbers to real orders.
ReadFinding a consistent brand voice on social media, in Bangla and English
Brand voice is how your business sounds wherever it speaks. How to define it in a few words, keep it steady across Bangla, English and Banglish, and help several people write as one.
ReadMessenger marketing: automated replies, follow-ups and staying within the rules
Messenger is where many Bangladeshi customers ask, bargain and order. How to use automated replies and follow-ups so people get fast answers, without spamming anyone or breaking Meta's messaging rules.
ReadYouTube ads explained for small businesses
YouTube ads are video ads you buy through Google Ads and show before, during or beside YouTube videos. The main formats, how targeting and payment work, and when they make sense for a small business.
ReadLinkedIn company pages for B2B businesses: setting up and posting
A LinkedIn company page is where buyers, partners and job candidates check whether your business is real and serious. How to set one up properly and what to post so it supports sales.
ReadInstagram for Bangladeshi businesses: profile, content and selling
Instagram suits businesses whose products or work look good on a phone screen. How to set up a proper business profile, what to post, and how to turn interest into orders in Bangladesh.
ReadFacebook groups and online communities as a marketing channel
Groups let a business talk with people instead of at them. How taking part in other groups differs from running your own, what works, what gets you removed, and when a group is worth the effort.
ReadOrganic versus paid social media: what each is good for
Organic posts build trust with people who already know you; paid ads put a chosen message in front of chosen people. Most businesses need both, in a mix that fits their stage and budget.
ReadThe marketing funnel explained: from first awareness to repeat purchase
A marketing funnel is the path a stranger takes to becoming a repeat customer. What happens at each stage, what to say there and what to measure, with examples from Facebook-first businesses.
ReadWhy ads get rejected: common advertising policy problems and how to avoid them
Most rejected ads break one of a few familiar rules: big claims, personal attributes, restricted products or a weak landing page. How ad review works and how to stay clear of trouble.
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