Topics
SEO, AI search, Facebook marketing and advertising.
E-E-A-T is Google's shorthand for what makes content believable: real experience, real expertise, a recognised name and, above all, trust. What each part means and how a small business can show it.
ReadStructured data is a labelled summary of a page that search engines can read without guessing. It can make a page eligible for richer results, but it does not lift rankings on its own.
ReadOn-page SEO is the work you do on each page so that people and Google understand it quickly. A walk down one page, from the title in search results to the links at the bottom.
ReadGoogle finds pages, stores what it understands about them, then picks the most useful ones for each search. What happens at each stage, and where small business websites get stuck.
ReadUTM links are ordinary links with a few labels added, so your analytics can show which post, ad, email or flyer brought each visitor. How they work and how to name them consistently.
ReadYou cannot do every channel well. How to choose one main channel, a few supporting ones and a channel you own, based on where your customers are and what your team can keep up.
ReadSMS reaches nearly every phone, smartphone or not, which is exactly why it is easy to misuse. How to get consent, choose the right moment, write short useful messages and let people opt out.
ReadEmail reaches people who asked to hear from you, without depending on social media reach. How to build a list honestly, what to send, and how to write emails people actually open.
ReadConversion rate optimisation means getting more of your existing visitors to order, call or enquire. What to measure, where visitors drop off, and which changes are worth testing first.
ReadBusiness buyers are fewer, slower and more careful than shoppers. How targeting, offers, landing pages and measurement change when you advertise to companies instead of consumers.
ReadBig occasions bring buyers and competition at the same time. How to build a yearly occasion calendar, plan backwards from each date, and keep the tone right for every occasion.
ReadA live sale is part show, part shop counter. How to prepare products and prices, run the session with a helper, and turn comments into confirmed orders afterwards.
ReadLet's work together
Tell me what you want to build or fix, and we'll work out the next step together.