Fazley RabbiYou wrote your website in English because it looks professional, or in Bangla because your customers speak Bangla. Either way, you are not sure the right people are finding it. Often the reason is simple: Bangladeshi customers search for the same thing in several different ways, and most keyword tools were not built with that in mind.
Three ways to type the same need
Someone looking for air conditioner servicing in Dhaka might type it in Bangla script on a Bangla keyboard, in Banglish such as "ac service dhaka kom dame", or in plain English such as "ac servicing Dhaka". Voice search on a phone adds another pattern: longer, spoken questions, often in Bangla.
In many trades, English is common for product names, brands and technical terms, everyday questions are often typed in Bangla, and Banglish turns up everywhere, spelled in many ways. These are tendencies, not rules, and they differ by product, district and age group. So your job is not to guess, but to collect what your customers actually type.
Where to find the real phrases
- Your own inbox. Facebook page messages, WhatsApp chats, call notes and comments are the best keyword source you have. Copy the exact words customers use to ask for things, spelling mistakes included.
- Google autocomplete. Start typing your main service in each script and note the suggestions. Do the same in YouTube search.
- "People also ask" and related searches on the results page show the questions around your topic.
- Google Search Console. If your site already gets some traffic, its performance report lists the real searches that brought impressions and clicks. This is real data about your customers.
- Keyword tools, including Google's Keyword Planner. Use them for ideas and rough comparison, but expect volume figures for small local or Bangla phrases to be rough or missing.
- Competitor pages that already rank. Note which language and words they use in titles and headings.
Organise by intent, not by script
Put everything in one spreadsheet with columns for the phrase, the script (Bangla, Banglish or English), what the person wants (to learn, compare, buy or find a place nearby), and the page on your site that should answer it.
You will notice that many phrases in different scripts share one intent. The English, Banglish and Bangla versions of "ac servicing price Dhaka" all want the same thing: a clear idea of cost and how to book. One good page should serve that intent. You do not need a separate page for every spelling.
To decide which language that page should be written in, search each version yourself and look at what ranks. If Bangla pages appear for the Banglish search, a Bangla page can compete. If only English pages appear, write in English and use the Bangla words naturally where they help the reader.
Mistakes that waste the effort
- Translating English keywords word for word. People rarely search the dictionary translation; they type the word they say out loud.
- Ignoring spelling variants. Bangla and Banglish words are spelled in several ways. Note the common ones and let your writing use them where they fit naturally.
- Stuffing every variant into one page. It reads badly, and Google's spam policies treat keyword stuffing as a problem.
- Chasing only big phrases. Specific searches, like a service plus your district, often bring fewer but more ready-to-buy customers.
In-house work and expert help
Collecting phrases from your inbox and autocomplete is work you and your team do best, because you know your customers' words. An SEO specialist helps group them, judge competition and map them to a clear site structure, and can show how the same research feeds AI answers too (see the SEO, AEO, GEO and AIO guide). When you are ready to turn the list into pages, a content plan built on search intent is the natural next step.
The smallest useful first step
Open your Facebook page inbox and WhatsApp, read the last fifty customer messages, and copy every phrase where someone asks for what you sell. That list, in your customers' own words, beats any tool's first guess. For help turning it into a plan, see my SEO service.