Blog posts nobody reads? Build a content plan on what people actually search for

You have been publishing blog posts for months: company news, festival greetings, an article on "the importance of quality", perhaps a few written quickly with AI. The analytics show almost nobody reads them, and no customer has ever called because of one.

The usual reason is simple: nobody searches for those topics. People search when they have a question or a problem, and a post only gets found if it answers a question people are actually asking, in the form they expect to find the answer.

Start from search intent

Every search has an intention behind it. Roughly:

• Learning: "how to store rice so insects don't get in", "how to choose a solar panel for a shop".
• Comparing: "PVC or aluminium windows", "best accounting software for a small shop".
• Buying or hiring: "AC servicing in Rajshahi", "custom t-shirt printing price".
• Finding a place: "printing press near me".

Before you write, search the phrase and look at what Google already shows. If the results are all shop or service pages, a blog post will struggle; that search wants a product or service page. If the results are guides and explainers, a blog post fits. Matching the format Google is already showing is half the work.

Building the plan, step by step

1. Collect real questions. For two weeks, write down every question customers ask on calls, in Facebook messages, on WhatsApp and at the counter, in their own words, whether Bangla, Banglish or English. Ask your sales staff too; they hear these questions daily.
2. Check how people phrase them. Type each question into Google and note the autocomplete suggestions, the "People also ask" questions and the related searches. If your site already gets search traffic, Search Console shows the queries you appear for. For Bangla phrasing, see Bangla keyword research.
3. Group questions into topics. Put them under your main services or products. Each group can have one thorough guide and a few shorter posts that answer specific questions and link back to it.
4. Prioritise. Judge each topic on three things: how close the question is to buying, how well you can answer it from real experience, and how much effort it takes. Start with topics close to a sale that you know better than anyone.
5. Set a pace you can keep. A few well-made posts a month, kept up all year, beat a burst of twenty followed by silence. Put titles, writers and dates in a simple calendar.
6. Write each post to be useful. Answer the question in the first paragraph, then explain. Use examples from your own work, photos you took, and local details. Link to the relevant service or product page and end with a clear next step, such as your WhatsApp number.
7. Update before you add. If you already have a post on a topic, improve it rather than writing a near-copy that competes with it.

Bangla, English or both

Write in the language of the people you want to reach. A Bangla post for Bangla searchers should be written in Bangla from the start, not machine-translated from English. If you serve both, treat them as two versions of one plan.

Where blogs usually go wrong

• Writing about what you want to say rather than what people ask.
• Publishing large volumes of generic AI text. Google's spam policies specifically address content mass-produced to manipulate rankings, and readers notice it too. AI is fine for outlines and first drafts if someone who knows the subject rewrites and checks them.
• Many weak posts on nearly the same topic.
• No links between posts and service pages.
• Never telling anyone a post exists. Share it on your Facebook page and send it to customers who ask that question.

Your part and the specialist's part

You know the answers better than any agency, so the writing works best in-house, or with a writer who interviews you. An SEO specialist helps with research, grouping topics, writing briefs and measuring which posts bring enquiries. Planning like this is part of my SEO service.

Start with ten questions

Today, write down ten questions customers asked you this month. Search each one on Google and see what kind of page comes up. Pick the one where a clear guide fits and you know the answer best, and write that post first. For help turning the list into a plan, get in touch.